5 Strategic Tips for Recruiting Top Talent While Running A Bootstrapped Startup

Running a bootstrapped startup can be a bit tricky since funds are not abundantly available, therefore every hire needs to be precise and purposeful. This means that it is important to take a strategic and systematic approach to hiring. A startup doesn’t just hire to fill a job position, it hires to build a company.
Here are five strategies that are useful when recruiting top talent:

Build Your Brand in Prospects’ Minds

Unless you or one of your co-founders has a noteworthy background, you and your company are unknown – particularly if you’re bootstrapping or you’re yet to raise your first round of funding. People want to work with companies that they respect, which is why developing your brand will give you access to top-tier talent. If you build a great brand that your employees love, they’ll act as ambassadors that help new job candidates embrace the idea of working there.Top talent needs to know who you are and why they should want to work for you.

Find Perfect The Fit

You can sell your dream to one thousand prospective employees, or you can sell your dream to three who have the same goals and values as you. Find people who fit your company. As the founder, you should be able to recognize the problem your company aims to solve and you should have a deep understanding of why you started the company. Once you understand your ‘why’ then you can hire people with similar visions and goals.

Strongly Consider Remote Staff

If your company is in a highly competitive niche, it might make a lot of sense to recruit and hire remote staff than to compete for local talent. In addition, a flexible work-from-anywhere option is a great way to attract top-tier talent. Remote opportunities are basically free for you to offer, but highly valuable to your prospects, who gain flexibility and are spared the hassle of relocating or commuting to join your team.

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ALSO READ  10 Great Reasons You Should Embrace A Remote Work Culture

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Advertise Roles on Appropriate Channels

It’s important to identify where potential employees search for jobs. If you’re looking to hire millennials, advertising in newspapers and magazines might not be as productive as advertising on social media and in digital spaces. Knowing exactly who you’re looking for will determine where you advertise job openings. For instance, if you’re looking for a software developer in Nigeria that is able to build and develop software, then advertising your job vacancies on Square would be more effective than advertising on Jobberman.

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Create a Continuous Recruiting Process

Even after you’ve filled your team with great talent, you should have a list, in mind, of other top talents – both inside and outside your company. You have to continuously engage potential hires on social media and at networking events. Make sure you know what your most critical positions are, and know at least two or three people you could approach to fill that position if needed.

Hiring should be a priority for startup founders, and you should be prepared to dedicate a lot of your time to everything associated with the hiring process. Recruiting top talent is critical to the success of any company—especially a small startup. Fortunately, you don’t need a big budget to reach the best people.

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